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The Optimist says, “The glass is half full.”
The Pessimist says, “The glass is half empty.”
The Marketing Consultant says, “Your glass needs re-sizing.”

It’s All in How You Look at It
A mother relayed this experience, “I was driving with my three young children one warm summer evening when a woman in the convertible ahead of us stood up and waved. I was so surprised to see she was stark naked. As I was reeling from the shock, I heard my 5-year-old shout from the back seat, ‘Mom! That lady isn’t wearing a seat belt’!”
Marketing moral: See? It’s all in the perspective. How do you look at your marketing problems?

It’s Rough Out There
Two women were shopping. When they started to discuss their home lives, one said, “Seems like all Ahmed and I do anymore is fight. I’ve been so upset I’ve lost 20 Kgs.”
“Why don’t you just leave him then?” asked her friend.
“Oh! Not yet.” the first replied, “I’d like to lose at least another fifteen Kgs first.”
Marketing moral: You got to have a goal!